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You are a rights holder, let's use that to generate revenue

If you are a team, athlete, event or sports organisation, Hawkins SP can help you identify your commercial rights and a sponsor who can use them.

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Finding a commercial partner that supports you in the right way

Finding a sponsor can be tough, and structuring a deal that works for both parties is crucial. Whether you're an athlete, team, event or organisation, Hawkins SP can help you identify your commercial rights and a sponsor who can use them, building new revenue streams.

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Identifying your rights and establishing goals 

It's important to outline what you want to achieve and what you have to offer before looking for a sponsor. What kind of company do you want to work with? What exactly is it you're trying to gain from sponsorship? Equally, it's essential to establish what rights you have to offer to a potential sponsor. This could be advertising rights, social media content or naming rights for a team or event.

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Finding and securing a partner that aligns with your goals

Once goals are established and rights identified, Hawkins SP will start looking for and reaching out to potential partners. Once initial conversations have taken place, the process of agreeing on what the partnership consists of and negotiating terms that mutually benefit both parties is carried out, and a partnership is agreed.

 

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Launching and activating the new partnership

Once the partnership has been finalised, it's time to activate it. Building a hard-hitting launch campaign is key to getting the partnership out there, initially engaging with fans and viewers. This campaign should be part of a long term activation plan built up of campaigns and projects across different channels to ensure that the partnership performs and achieves its goals. Hawkins SP will assist as much as is necessary with activation and partnership management to create a sustainable and successful partnership.

What is a rights holder?

A rights holder in sport is an entity or person that owns the rights to commercialise aspects of a sport. A rights holder could be a team, athlete, event or organisation and they may be able to offer access to sponsorship, advertising, media, content and events.

Creating legacy through sport

There's no point in just paying to stick a logo on some team kit and hoping something comes from it. Hawkins SP is about creating lasting partnerships with impactful campaigns that create success for all parties involved. 

Whether you want an initial chat, have a specific project to work on or would just like to find out a bit more about Hawkins SP, get in touch to explore driving value for your brand through sport partnerships. 

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A sports partnership with Hawkins SP could be your next big move.

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