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Driving value for your brand through sport partnerships

Find out how Hawkins SP can infuse your
brand with sport.

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Choosing the right platform
to expose your brand

A sports partnership could be the marketing vehicle your business and brand is missing. Through sponsorship, your brand is presented in front of captivated eyes and willing supporters. As well as untapped commercial benefits, sports partnerships can build brand CSR through supporting grass roots and development projects.


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Establishing value drivers and goals

There's lots of benefits to engaging in a sports partnership, but first it's important nail down what you want to achieve. Whether it's pure brand exposure, achieving corporate social responsibility, promoting corporate initiatives or you have something else in mind, establishing value drivers and goals is the first step in creating a successful partnership and narrowing down what kind of rights holder would be best to engage with.

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Identifying and securing a rights holder

Which platform is going to be right for you? Whether it's a team, athlete, event or organisation, Hawkins SP will help you find a rights holder that can deliver a partnership that aligns with your goals and values. Once a rights holder has been identified and contact has been made, the process of agreeing on what the partnership consists of and negotiating terms that mutually benefit both parties is carried out, and a partnership is agreed.

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Launching and activating the new partnership

Once the partnership has been finalised, it's time to generate the value. Building a hard-hitting launch campaign is key to get the partnership out there, initially engaging with fans and viewers. This campaign should be part of a long term activation plan built up of campaigns and projects across different channels to ensure that the partnership performs and achieves its goals. Hawkins SP will assist as much as is necessary with activation to create a sustainable and successful partnership.

What is a rights holder?

A rights holder in sport is an entity or person that owns the rights to commercialise aspects of a sport. A rights holder could be a team, athlete, event or organisation and they may be able to offer access to sponsorship, advertising, media, content and events.

Creating legacy in sport

There's no point in just paying to stick a logo on some team kit and hoping something comes from it. Hawkins SP is about creating lasting partnerships with impactful campaigns that create success for all parties involved. 

Whether you want an initial chat, have a specific project to work on or would just like to find out a bit more about Hawkins SP, get in touch to explore driving value for your brand through sport partnerships. 

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A sport partnership with Hawkins SP could be your next big move.

Get in touch
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